By W is a creative space where self-expression meets artistry, founded by Whitney, a lifelong jewelry enthusiast who first discovered her passion as a child learning the craft from her grandmother. What began as a high school hobby in Austin, Texas, quickly evolved into Beaded by W, a thriving jewelry brand fulfilling orders for over 100 stores nationwide.
After a brief hiatus from jewelry to explore a new chapter in New York City, Whitney reimagined her brand as By W in 2024. Inspired by the vibrant energy of NYC, By W focuses on versatility and individuality, with signature charm chains that can be styled as necklaces, bag charms, or unique accents.
By W isn’t just about jewelry – it’s about embracing creativity, finding joy in the details, and celebrating what makes each of us unique.
