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By W: Handcrafted charm chains, bag charms, and accessories inspired by creativity and individuality. Explore versatile designs and host DIY custom charm bars for unique events. Based in NYC.

    CHARM YOUR HOLIDAY SEASON

    Custom bag charms made to add sparkle to every celebration

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    HOLIDAY MAGIC

    Build a charm that feels personal, thoughtful, and totally you

    Create Your Charm

    HANDMADE HOLIDAY MAGIC

    Thoughtfully crafted charms inspired by the season’s sweetest memories

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    THE BY W SALE EDIT

    Handpicked pieces at special prices while they last

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    fresh catch

      SHOP SUMMER SALE!
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