Welcome to By W
Charming creations for every moment | Handmade in NYC
shop the charms
NEW! Custom Charm Bar
Build your own By W charm chain—pick your charms, stack them up, and make it yours. SHOP HERE!
STYLED BY YOU, LOVED BY W
By W creates unique, charm-filled pieces designed to reflect your story and style. Whether you're adding a personal touch to your look or gifting something unforgettable, our creations are made to charm your life in the most authentic, meaningful way. Charm yourself, charm your world—charmingly yours, By W.